Over the past decade, consumer behaviour has shifted dramatically away from traditional retail spending toward memorable experiences. Across Australia and globally, people are choosing activities, entertainment, and social experiences over material purchases — a movement widely known as the experience economy.

Industry research shows this shift is not temporary. The global entertainment and media sector is projected to reach US$3.5 trillion by 2029, driven largely by live events, attractions, and interactive experiences rather than passive consumption. At the same time, experiential events and immersive activities across the Asia-Pacific region are expanding rapidly, supported by social media culture and younger audiences who prioritise shared experiences and content creation.

Australia is particularly well positioned for this trend. The franchising sector alone contributes approximately $174 billion annually to the economy, employing hundreds of thousands of Australians and continuing to attract investors seeking structured, scalable business models. With more than 1,200 franchise networks operating nationally, investors increasingly look for concepts that combine lifestyle appeal with strong consumer demand.

This is where entertainment and activity-based franchises stand out.

Unlike traditional retail businesses facing online competition, experiential venues deliver something that cannot be replicated digitally — real human interaction, creativity, and social engagement. Entertainment precincts and live attractions continue attracting millions of visitors each year, demonstrating strong consumer appetite for shared recreational experiences.

Splatter Place sits directly within this fast-growing category. As an immersive paint-splatter experience, it combines entertainment, creativity, group activities, and social media appeal — key drivers behind modern leisure spending. Families, corporate teams, birthdays, and social groups are increasingly searching for unique activities rather than conventional outings.

For franchise investors, this creates a compelling opportunity. Experience-based businesses typically benefit from repeat visits, event bookings, and strong word-of-mouth marketing, while also generating highly shareable online content that fuels organic growth.

As Australia’s leisure and entertainment market continues expanding, concepts like Splatter Place represent the evolution of franchising — moving beyond food and retail into emotion-driven, experience-focused businesses designed for the next generation of consumers.

For entrepreneurs seeking a business aligned with modern lifestyle trends, experiential franchising is no longer emerging — it is becoming the future.